Kithe

[kɪð] verb

to make known,
to show the path,
to become known for it.

Your Next Growth Move.

Kithe & Co is a collective of senior growth and transformation consulting for customer-facing businesses — customer lifecycle, marketing and CX transformation, growth strategy and commercial leadership. Interim, sprints, projects and advisory.

The innovators we’ve helped grow

what we do

01.

Growth strategy

Find the next phase of growth, and the case to invest in it.
A multi-market growth blueprint for a global consumer brand, and a direct-to-consumer pilot with Amazon for a UK leasing business.
Growth opportunity assessment and market sizing
Brand portfolio strategy and brand architecture
Market entry and channel strategy
Go-to-market strategy
Business cases and investment prioritisation
02.

Customer proposition & experience

Propositions and experiences built on real customer insight.
A five-market membership platform that reached 75% activation within six months.
Customer insight and voice of the customer
Proposition development and testing
Customer journey mapping and experience design
CX strategy and digital experience
03.

Lifecycle marketing & loyalty

Win, grow and keep customers, from first impression to loyal advocate.
Integrated planning across EE's £40m+ relationship, and launches of Club Lloyds, Nationwide FlexOne and O2 Priority.
Customer lifecycle management and lifetime value
CRM strategy and campaign planning
Retention, cross-sell and upsell
Loyalty strategy and programme design
04.

Marketing transformation

A marketing function, culture and team built to deliver the growth plan.
A CRM operating model for a UK telecoms leader and a global CX function for an automotive brand.
Marketing operating model and organisation design
Culture, values and ways of working
Capability building and change management
Marketing effectiveness and measurement
04.

Interim & executive leadership

A senior leader in the seat, owning the agenda from week one. Roles include interim CMO, chief customer officer, chief growth officer and managing director.
A UK consultancy built from a standing start, and £5.5m organic growth on a £15m portfolio.
Transformation and change leadership
Leadership transitions and interim cover
Team leadership and capability development
Account growth, pitching and business development

selected results

Growth that shows up in the numbers.

£
6
2
3
4
5
.
5
2
3
4
5
m
Organic Growth
on a £15m telecoms marketing and CX portfolio.
6
2
3
4
7
5
2
3
4
5
%
Programme Activation
in six months for a five-market automotive loyalty platform.
+
6
2
3
4
4
1
2
3
4
5
%
Customer Lifetime Value
with retention up 35%, for a UK leasing business.
6
2
3
4
6
3
2
3
4
5
%
Active Users
in the first quarter of an SME loyalty programme.

How we work

Prove it before you invest.

Big growth decisions deserve evidence before investment. Every engagement builds in early proof — a prototype in front of twenty customers, a pilot in one market, a new team structure trialled before it's rolled out — so the significant spend follows what's already working.

ways to work with us

Ways to work together.

Every engagement has a fixed scope, a clear fee and senior, hands-on delivery from day one.

Interim.
Interim CMO, customer director, head of CRM and loyalty, or managing director — in post quickly and owning the agenda from the first week.

Typically 3-12 months.

From
£800/Day
discuss interim
  • 2–5 days a week, on site or remote
  • Start within weeks
  • Start within weeks
  • Handover plan, plus help recruiting your permanent hire
  • Specialist partners on hand when needed
Sprint.
A focused piece of work on a single decision, with a clear recommendation and the evidence behind it at the end.

2–4 weeks · fixed fee

From
£7,500
choose a sprint
  • One question, agreed at kick-off
  • Stakeholder interviews and data review
  • Customer or market evidence
  • A clear recommendation and prioritised plan
  • Leadership playback at the end
Project.
A loyalty launch, a CRM operating model, a new CX function. Staged, scoped and led through to launch.

Typically 4–16 weeks · fixed fee

From
POE
scope a project
  • Staged plan, agreed one stage at a time
  • Hands-on delivery from strategy to launch
  • Specialist partners for build, research and design
  • Measurement set up to track results
  • Weekly progress and one point of contact
Advisory.
Support for the CMO or leadership team on live decisions, board preparation and the growth agenda.

Monthly · rolling

From
£3,500/mth
start advisory
  • Around 2 days a month
  • Regular sessions, plus support between them
  • Rolling monthly after an initial three months
  • Board and investor preparation
  • Open to the wider leadership team
Interim.
Interim CMO, customer director, head of CRM and loyalty, or managing director — in post quickly and owning the agenda from the first week.

Typically 3-12 months.

From
€950/Day
discuss interim
  • 2–5 days a week, on site or remote
  • Start within weeks
  • Start within weeks
  • Handover plan, plus help recruiting your permanent hire
  • Specialist partners on hand when needed
Sprint.
A focused piece of work on a single decision, with a clear recommendation and the evidence behind it at the end.

2–4 weeks · fixed fee

From
€8,750
choose a sprint
  • One question, agreed at kick-off
  • Stakeholder interviews and data review
  • Customer or market evidence
  • A clear recommendation and prioritised plan
  • Leadership playback at the end
Project.
A loyalty launch, a CRM operating model, a new CX function. Staged, scoped and led through to launch.

Typically 4–16 weeks · fixed fee

From
POE
scope a project
  • Staged plan, agreed one stage at a time
  • Hands-on delivery from strategy to launch
  • Specialist partners for build, research and design
  • Measurement set up to track results
  • Weekly progress and one point of contact
Advisory.
Support for the CMO or leadership team on live decisions, board preparation and the growth agenda.

Monthly · rolling

From
€3,500/mth
start advisory
  • Around 2 days a month
  • Regular sessions, plus support between them
  • Rolling monthly after an initial three months
  • Board and investor preparation
  • Open to the wider leadership team
Interim.
Interim CMO, customer director, head of CRM and loyalty, or managing director — in post quickly and owning the agenda from the first week.

Typically 3-12 months.

From
$1,100/Day
discuss interim
  • 2–5 days a week, on site or remote
  • Start within weeks
  • Start within weeks
  • Handover plan, plus help recruiting your permanent hire
  • Specialist partners on hand when needed
Sprint.
A focused piece of work on a single decision, with a clear recommendation and the evidence behind it at the end.

2–4 weeks · fixed fee

From
$10,000
choose a sprint
  • One question, agreed at kick-off
  • Stakeholder interviews and data review
  • Customer or market evidence
  • A clear recommendation and prioritised plan
  • Leadership playback at the end
Project.
A loyalty launch, a CRM operating model, a new CX function. Staged, scoped and led through to launch.

Typically 4–16 weeks · fixed fee

From
POE
scope a project
  • Staged plan, agreed one stage at a time
  • Hands-on delivery from strategy to launch
  • Specialist partners for build, research and design
  • Measurement set up to track results
  • Weekly progress and one point of contact
Advisory.
Support for the CMO or leadership team on live decisions, board preparation and the growth agenda.

Monthly · rolling

From
$4,000/mth
start advisory
  • Around 2 days a month
  • Regular sessions, plus support between them
  • Rolling monthly after an initial three months
  • Board and investor preparation
  • Open to the wider leadership team