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Acme Group

Sarah

Find the move worth making.

Kithe & Co is a collective of senior growth and transformation consultants for customer-facing businesses: growth strategy, propositions, customer lifecycle, marketing and CX transformation, and commercial leadership.

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Experience

Big-brand experience. Independent thinking.

Experience built delivering growth inside large, complex organisations, brought to you without the size, process or politics that usually come with it.

Vanarama

In-house

Customer and commercial leadership inside the business, with P&L accountability.

Global networks

Senior leadership inside the world's largest agency groups, across Europe.

Independent

Interim, advisory and consultancy work for global consumer brands.

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Point of view

The opportunity isn't always where you think.

Growth is rarely hiding in the obvious place. More often, it's sitting in one of these.

01

Customers who leave

Retention is often the cheapest growth there is, and the real reasons people go are rarely the ones on the dashboard.

02

A proposition that fails to land

A good product or service the market doesn't yet understand, value or choose.

03

A structure that can't execute

The strategy is right, but the operating model, governance or capability can't deliver it.

04

Whitespace others miss

Needs, segments and value pools your competitors haven't noticed yet.

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What we do

Find it. Prove it. Make it happen.

We help find the opportunities worth pursuing, test what matters and deliver the change.

Find it

01 · Diagnosis and strategy

Get to the real opportunity: where value is being lost, where it could be created and which move matters most.

Growth strategy

Customer and commercial diagnosis

Opportunity sizing

Prove it

02 · Validation and proposition

Test the move before you commit to it, with customers, prototypes and a business case that stands up.

Proposition and experience

Customer research and testing

Business case

Make it happen

03 · Change and delivery

Turn the decision into delivery, with the people, operating model and capability to make it stick.

Lifecycle and loyalty

Marketing transformation

Interim and exec leadership

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Proof

The work behind the words.

Challenge, move, evidence and impact. Three examples, chosen for you.

[ Approved case image ]

Vanarama

·

Commercial growth

Retention-led growth

+35%

customer retention

+41%

customer lifetime value

−43%

acquisition cost

51→63

net promoter score

Read the case

[ Approved case image ]

Ford

·

Proposition and membership

A membership people actually use

5

European markets

75%

member activation within six months

Read the case

[ Approved case image ]

EE / BT

·

Customer experience

Making the brand promise real

150+

pieces of content

2 in 3

users more confident

5.7m

social reach

2.2m

video views

Read the case

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Why Kithe

Senior experience. A different kind of consultancy.

Senior experience, without the overhead

The people you meet are the people doing the work.

Challenge, without the theatre

Straight answers, backed by evidence, delivered with care.

Strategy that gets used

Built with the people who have to deliver it, so it survives contact with reality.

Both sides of the business

Outside

Customers

Behaviour

Needs

Value

Inside

Organisation

People

Governance

Operating model

Capability

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Who you'll work with

Senior people. The right specialists.

Every engagement is led by a senior consultant. When the work calls for specialist skills, we bring in trusted partners from our bench. One plan, one team, one person accountable.

An extraordinarily astute strategist, with a valuable ability to cut through complexity, identify clear business issues and build creative but pragmatic plans to address them.

Jamie Thorpe

·

CXO, Kantar

[ Approved portrait ]

Your engagement lead

Matthew Lucas

Founder & Managing Partner

Senior, hands-on and accountable from the first conversation to the last. The person in the room is the person doing the work.

Growth Strategy

Customer & Loyalty

Transformation

Specialist bench · brought in as the work needs it

Research & insight

Fieldwork, interviews and customer evidence

Design & prototyping

Service design, concepts and testing

Data & analytics

Data engineering, modelling and measurement

Technology & build

Platforms, CRM and implementation partners

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Our principles · IV³

Visibility. Validation. Velocity.

Three principles we hold ourselves to, and ask of every client. They're how we move with pace without mistaking confidence for evidence.

See the full methodology ↗

V¹ / Align

Visibility

Everyone sees the same challenge, the evidence and the decision.

The right people are involved, assumptions are explicit and an idea stays an idea until it has earned the right to be more.

V² / Prove

Validation

Customer evidence and real-world testing earn the confidence to act.

No confirmation bias and no ego-led decisions. We test the riskiest assumption with the lightest credible test.

V³ / Move

Velocity

Speed with direction, not just busyness.

Clear decision gates to move, iterate, pivot or stop. Visibility and Validation are what create Velocity.

Not stages. Standards that compound.

Every engagement gets all three, held by us and by the client team alike.

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Ways to work

The right support. In the way that works for you.

Every engagement has a fixed scope, a clear fee and senior, hands-on delivery from day one.

How engagements are scoped ↗

Typically 3–12 months

Interim

A senior leader in the seat.

Executive leadership for growth, marketing, customer and loyalty. Owning the agenda from the first week.

From £800/day

2–4 weeks · fixed fee

Sprint

A challenge, answered with evidence.

A focused piece of work on a single decision, with a clear recommendation at the end.

From £8,500

6–16 weeks · fixed fee

Project

A defined programme, delivered end to end.

A loyalty launch, a CRM operating model, a new CX function. Staged, scoped and led through to launch.

Priced to scope

Monthly · rolling

Advisory

Experience in your corner.

Ongoing senior counsel for leadership teams navigating growth, change and important decisions.

From £3,000/month

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Getting started

Start where it makes sense.

Good work doesn't always start with a brief. It starts in one of three places, and each carries a different investment case.

I·1 / Evidence-first

Insight

We've seen a signal in the data.

The signal is real, but its meaning isn't certain yet. We test it before anyone builds on it.

I·2 / Conviction-first

Idea

We have a move we want to make.

There's energy and a sponsor. Customer appeal, feasibility and economics still need proving.

I·3 / Market-first

Innovation

Something has changed. We need to respond.

A shift in culture, a competitor or technology. Urgency isn't the same as direction.

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Next step

Let's find your
next move.

Twenty minutes to talk it through. You'll leave with a clear view of how we'd approach it, what it would take and the investment required.

Book a 20-minute call

Free · online · opens a booking window

Email

hello@kitheandco.com

Web

kitheandco.com

LinkedIn

Kithe & Co

Kithe & Co · Growth & Transformation Consultancy